The Benefactory



Hi, I'm Alexia and I will teach you the exact diet to reach your target weight and the methods to keep it!

I should be upfront about one thing: I have no secret formula and I am no guru of any kind. I am not a doctor, psychologist or nutritionist. My background is actually in business and I’ve spent most of my career in corporate sales. 



The only thing that I did right was to never give up and to keep learning about different diets, methods, courses, books; you name it - everything and anything with the slightest chance of a solution. I thank my Lucky Star that I finally came across the Bulletproof Diet and the Wim Hof Method, which together have been the foundation of my success.. 

The Bulletproof Diet taught me how to eat to end my sugar cravings, feel good and have energy - all whilst enjoying food. The Wim Hof Method gave me the resilience to stop reaching for junk food whenever I felt stressed (or angry, scared, excited… Whatever.) Together, these roadmaps have healed me from within and enabled me to live a wonderful life I never thought was possible!


So why should you bother having me as your coach?


Anyone can read the book or do the course. Most people are fine with that (actually, most people are also fine with a little bit of McDonalds here or there too!). 

But my clients, like myself, are not “most people”. For us, it is not as simple as going to the “Health” section in the food store and attending a couple of yoga classes every week. We have used food as a way to self-medicate for so long that it is very, VERY difficult to change this pattern. (As an example, my overeating has extended over into cucumbers and veggie sticks. Yes, that’s how rock’n’roll I am.)


I used to think that I was a hopeless overeater, until I found the

formula that worked. This is exactly what I will teach you!


What I am offering is a two-fold approach that will give you a foundation so strong that if you follow the suggestions, I promise you that it will work. (If it did for me, there is hope for everyone - trust me.) 


Firstly, I will teach you what foods to eat and what to avoid to reach your target weight. This will be a super exciting experience, as you will see the results quickly - you will lose up to a pound a day! And don’t worry, that will not require you to spend 5 hours a day working your ass off at the gym. No, with the right food you hardly need to work out at all! This was revolutionary news to me, having been used to half-killing myself at the gym 6 days a week and still looking bloated. 


I will teach you how to optimise your workout routine so that you

only have to spend about FIFTEEN minutes a week working out.

(That is - If you want to!) 


The rest of the time you can enjoy your new, happy life and show off your killer body. 


In this educating part of the coaching, you might be surprised to learn how certain foods that you have always thought were healthy are in fact the reason why you are struggling with your weight and can’t stop eating. It will be an exhilarating, eye-opening and sometimes scary experience. But shedding off the weight will make it all worth it!


The second element of my coaching is where I will give you emotional support for you to access the resources that are already within you.


Because I know perfectly well that it’s not just about the food. Food used to be a drug to me and I had to heal on the inside to stop using it like that. This is where I will work together with you to find methods that work for YOU.


The Wim Hof Method and its cold exposure therapy worked for me, but please don’t be scared that I will throw you into an ice bath first thing. That’s not until the third session. (Just kidding.) Perhaps something else will be your solution and I am committed to work together with you until we find whatever that is. I will coach you as you free yourself from the shackles of food, and empower yourself to live the life of your dreams!


The right fuel for our bodies is essential for healthy, happy and enjoyable living. I will show you how to get your diet right, which will unleash success in every area of your life!


“Success” in today’s society is mainly associated with achieving wealth and status; getting the right car or handbag, climbing the corporate ladder, going on flashy vacations. Those things can of course be GREAT and I’m not the one to turn down a luxury hotel stay. I personally say “Let the money rain!” But it’s just utterly sad when we build up our treasurers on shore when we are mentally drowning in desperation. Your achievements do not have to be detrimental of your health. 


What’s the point in driving a flashy car if you can hardly fit your ass on the driver’s seat? Or if you’re steering wheel is greasy with donut fingers from binging on the way to work?


In my corporate career, I have witnessed this bizarre concept first hand. I have seen people achieving “success” whilst shaving years off their lives by sitting miserably glued to a computer screen all day, eating nothing but junk food. I’ve been there myself: a top sales rep; “killing it”, making money, getting bonuses, “going places”. But my relationship with food made me feel like the loneliest person in the world and no money or “success” could take that away.



It’s a bit scary when you think about how key diet is to every other area in our life. Try to ace your career if your energy crashes in an important meeting, because you stuffed your face with cake 30 minutes before. Try to feel sexy and confident on a dinner date when you get diarrhoea from the pasta that you couldn’t resist. Try to nurture your friendships when you start screaming and crying from a blood sugar crash. On the other hand, let’s reframe this:


How EXCITING is it that diet is so fundamental to everything in our lives? If we get that right, there is nothing holding us back! 


Just imagine what you could do, if you didn’t let food get in the way? Imagine going into that work meeting full of energy, getting everyone aboard on your great ideas because they can’t resist your radiance and passion. Imagine being excited about ripping off your clothes so that you can impress your date with your strong, lean and healthy body. Imagine having a great time with your friends, which does not include complaining about your weight but instead discussing your amazing life! How about that?


That is the journey that I invite YOU to take together with me. If you are curious to learn more and to see if I am a good fit with you on your quest towards your optimal weight and living, please get in touch with me on for a 45 min complimentary consultation. I can’t wait to hear from you!


Welcome to creating your best version at The Benefactory!

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