Heal Your Relationship with Food

with Weight Loss Coach Alexia Bjarkan


About Me


Hi, I’m Alexia Bjarkan. I am Swedish and I have lived around the world for the past decade. I started out my career with the pursuit of a “dream life” by climbing the corporate ladder. A time of stress and misery followed.

I sought comfort in food, and my mood and life spiralled out of control.

Although I eventually achieved some external “success” in the traditional sense, I felt miserable and empty on the inside.

The turning point came when I discovered the Bulletproof Diet.

It relieved me from my food cravings, which stabilised my mood. This gave me the capacity and energy to set out on a vigorous journey to heal my relationship with food, to then find true fulfilment and happiness in my life. 

My personal development work has involved everything from psychotherapy on Harley Street in London, neuro-feedback (“40 Years of Zen”) in Germany, Bulletproof Coach training in New York and cold exposure training with Wim Hof (“the Iceman”) in Holland and Poland.

I’ve transformed from a miserable insomniac with mood swings so bad that I was misdiagnosed with bipolar disorder, to a healthy and happy person who is mostly loving my life.

There has not been one magic solution: my journey has rather been about putting puzzle pieces together to form a strong foundation. That foundation is what today allows me to live a happy, meaningful life with healthy eating.

The discovery of how powerful simple and natural methods can be in healing food issues gave me a strong passion for helping others on the same journey.

That is how I came to train as a Bulletproof Coach, quit my corporate job and start The Benefactory.

I now travel the world while coaching clients virtually, supporting them to heal their relationships with food and create lives that they truly love!


The Benefactory’s Free Weight Loss Guide!


Lose Weight With Me

So why should you bother having me as your coach? Anyone can google how to lose a few pounds.

Most people are fine with that. Most people are also fine with a little bit of junk food here and there too!

But my clients, like myself, are not “most people”. For us, it is not as simple as going to the Health section of the food store and attending a couple of yoga classes every week. We have used food as a way to self-medicate for so long that it is extremely difficult to change this pattern. (As an example, my overeating has even extended over into cucumbers and veggie sticks. #rock'n'roll)

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People say “Relax! One cookie won't hurt!" And that is easy to say, if that is all that it is to you. But for my clients and I, food is much more powerful than that.

It can take over our lives: dictate how we spend our time, disconnect us from the people who we care about, make us miss out on amazing opportunities.

Because are there not better things to do, instead of pigging out on cake?

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I’m sure that you’ve managed to lose a few pounds before. I've certainly been there myself: "I've FINALLY found the magic solution, woohoo!" But somehow I always found myself half-passed out with chocolate wrappers spread around my bloated body a few days later, not feeling very magical...

Wouldn’t it be amazing to let go of that EXHAUSTING search for quick fixes and go to the bottom of the issue? How about empowering yourself to start making healthy choices?

I used to think that I was a hopeless overeater, until I found the formula that worked for me. My mission is to support you to explore what works for YOU!

What I am offering is a two-fold approach for you to make peace with food and start enjoying life! (If it worked for me, there is hope for everyone - trust me.)

Firstly, I will teach you what foods to eat and what to avoid to reach your target weight. This will be a super exciting experience, as you will see the results quickly: you will lose up to a pound a day! And don’t worry – that will not require you to spend 5 hours a day working your ass off at the gym. No, with the right food you hardly need to work out at all! This was revolutionary news to me, having been used to half-killing myself at the gym six days a week and still looking bloated.

I will teach you how to optimise your workout routine so that you can spend only about FIFTEEN minutes a week working out. (That is - If you want to!)


The rest of the time you can enjoy your new, happy life and show off your killer body.

In this educating part of our sessions, you might be surprised to learn how certain foods that you have always thought were healthy are in fact the reason why you are struggling with your weight and can’t stop eating. It will be an exhilarating, eye-opening and sometimes scary experience. But shedding off the weight will make it all worth it!

The second element of my coaching is where I will support and guide you to build the resilience required to stay on track with your new diet for good. Because I know perfectly well that it’s not just about the food. Food used to be a drug to me, and I had to heal on the inside to stop using it like that. This is where I will support you to find methods that work for you.


The Wim Hof Method and its cold exposure is one tool that has been helpful for me, but please don’t be scared that I will throw you into an ice bath first thing. That’s not until the third session. (Just kidding.)

Perhaps something else will be your solution, and I am committed to work together with you until we find whatever that is.

I will support and cheer you on you as you free yourself from the shackles of food, and empower yourself to live the life of your dreams!



There is no shortage of advice and professional services out there today. There is a time and place for everything, and I have certainly had to look in a lot of different places to solve my food issues!

But nothing has been as powerful as being supported and guided by someone who has been in my shoes, and has overcome the same struggles as I was facing at the time.

I believe that one of the major hurdles for asking for help with our overeating is the shame. Because it is embarrassing. The sneaking around, the isolation, the stomach issues, the mood swings - no wonder we'd rather not speak about it!

I've been to countless "professionals" who either didn't take me seriously or didn't seem to know what I was talking about. I even saw one psychiatrist whose smirk made me think that she was ready to grab a bag of popcorn to go with the entertainment value of my madness.


Sometimes it can be even worse to be misunderstood by friends and family. I will never forget one of my family visits, during which a family member took a critical look at my body and shared her highly intellectual insight: "Your ass is getting big. You need to cut down on your sugar!"
Oh, "Thank you kindly!" As if I hadn't thought of that myself! That comment came after about ten years of sugar addiction and binge eating, and it wasn't as if I was happy with my crazy behaviour. But that fat ass was the best that I could do at that point!

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As your coach, I will not smirk at you. I will not judge you.  If anything, I hope that we can have a laugh together at the craziness and figure out a way out of it. I've been where you are, and I know the shame and the pain. I am here to support you on your journey towards freedom from your food issues!
That is what I can offer you. I don't have a PhD in Perfect Living but I've been through hell and back, and I will share with you what works. The diet, the methods, the emotional foundation that is needed to stay on track for good. So that also you can achieve your optimal weight and start feeling great about yourself. And from there, who knows how far you will go?

I will help you to get your diet right, which will unleash success in every area of your life!

Let's just first take a quick look at "success". In today’s society, it is mainly associated with achieving wealth and status: getting the right car or handbag, climbing the corporate ladder, going on flashy vacations. Those things can, of course, be great and I’m not one to turn down a bit of luxury. I say “Let the money rain!”

But it’s truly sad when we focus on external possessions while falling apart on the inside. Your achievements do not have to be detrimental to your health!

What’s the point in driving a flashy car if you can hardly fit your ass on the driver’s seat? Or if your steering wheel is greasy from doughnut fingers, bingeing on your way to work?

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In my corporate career, I have witnessed this bizarre concept first hand. I have seen people achieving “success” while shaving years off their lives by sitting miserably glued to a computer screen all day, eating nothing but junk food.

I’ve been there myself: a top sales rep; “killing it”, making money, “going places”. But my relationship with food made me feel like the loneliest person in the world, and no money or “success” could take that away. (Plus, I spent a fortune on my Ben & Jerry's addiction and every remedy under the sun to try to achieve mental sanity.)


It’s a bit scary when you think about how key diet is to every other area of our lives...

Try to ace your career if your energy crashes in an important meeting, because you stuffed your face with cake 30 minutes before. Try to feel sexy and confident on a dinner date, when you get diarrhoea from the pasta that you couldn’t resist. Try to nurture your friendships when you start screaming and crying from a blood sugar crash.

On the other hand, let’s reframe this:

How EXCITING is it that diet is so fundamental to everything in our lives? If we get that right, nothing is holding us back!

Just imagine what you could do, if you didn’t let food get in the way?

Imagine going into that work meeting full of energy, getting everyone aboard on your great ideas because they can’t resist your radiance and passion. Imagine being excited about ripping off your clothes so that you can impress your date with your strong, lean and healthy body. Imagine having a great time with your friends, which does not include complaining about your weight but instead discussing your amazing life! How about that?

That is the journey that I invite YOU to take together with me. Are you ready to take the first step? Then please click here to request a complimentary coaching session. This way, you can fully experience my coaching to see if it is a good fit for you and your weight loss goals. I can’t wait to hear from you!


Alexia Bjarkan

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My Coaching

I am a certified Bulletproof Coach and I support clients in their plight to reach their weight loss and food goals. My coaching is not about telling clients what to do and bringing out the whip if they don’t do it. Even if that would work in the short-term, I don’t think that is a real solution. Instead, I am here to support and cheer you on to create real change within yourself, that is sustainable long-term. Part of this process is to help you figure out what works for you.

My coach training is through the Bulletproof Training Institute. You might have heard of Bulletproof Coffee or the Bulletproof Diet? If not, don’t worry. As mentioned, coaching is all about you and what you want to do. You don’t have to change your diet if you don’t want to. 

Having said that, “If you want a different result, you need to take a different action”. If you are considering me as your coach, I’m assuming that you want to change your weight and/or your relationship with food. I'm guessing that you want to know what works, because you want results!

My Bulletproof Coach training has involved learning about a wide range of areas - for instance: diet, technology and supplements - that can be helpful for losing weight and keeping it off. I am also bringing my experience from trialling a broad range of tools and methods when solving my own food issues. 

What makes my coaching successful is its powerful, twofold approach: 

1. You will learn what to eat to turn off your hunger and cravings, and lose all excess weight. 

2. We will together explore what resources are effective in empowering you to stay on track with your diet for good.

“The Benefactory” is a play around with words: it’s my vision of a space where you are invited to benefit the most, to create your best version. And yes, there will be rainbows shooting out around you!

Please click here to request a complimentary coaching session, to explore if I am a good fit for your food and weight loss goals.




I paid for advice and received a mentor, friend and saviour

I first met Alexia in 2012, with my spirit broken. I was unemployed, carrying an excess 10 kilos, binge drinking alcohol on a regular basis and struggling with depression and emotional overeating.

Thanks to Alexia and the coaching that she provides, I have completely transformed my life. Like Alexia, today I am extremely driven and goal-orientated. I work a demanding full time job, so needless to say it is important that I maximise my health and performance in every area of my life. I rarely drink alcohol today, I have shed the extra 10 kilos and significantly decreased my anti-depressant medications. 

Alexia takes a multifaceted approach to health, realising that food and exercise are just two (although important) components of a bigger picture. I would recommend Alexia’s services to anyone who is seeking improved health, fitness, career empowerment, self-love or self-development. Her commitment to her clients is resolute – she is like my personal cheer squad all in one!

Tanya, Sydney



Since I started working with Alexia, I have seen a very marked improvement in my energy levels. My skin is glowing and even my hair is shining and looking much healthier. I am also much happier.

Thank you Alexia, for getting me back on track in a matter of months!

Rita Bassi, London



I attended one of Alexia’s seminars. Her enthusiasm showed that she wasn’t just passing on information, but was telling a story of something that works and can really change your life. If you would like more energy, be more positive, become more motivated, lose weight, Alexia is definitely the one to contact. She has tremendous enthusiasm for helping people and also a great deal of knowledge and knows what works.

Rosie, London



I know Alexia to be a truly dedicated and inspirational mentor, who can kick anyone’s butt into gear.

Marianne, Copenhagen



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